Privacy Policy
Introduction
Moving Co. (“we,” “us,” or “our”) is committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, how we share it, and what rights you have in relation to it.
This policy applies to all information collected through our website, our quote request and contact forms, phone and email communications, text messages (SMS), and our customer relationship management platform, SmartMoving.
We are based in Toronto, Ontario, Canada, and we operate in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA), Canada’s Anti-Spam Legislation (CASL), and applicable Ontario provincial laws.
By using our website, submitting a quote request, booking a service, or otherwise providing your personal information to us, you agree to the collection and use of your information as described in this Privacy Policy. If you do not agree with the practices described here, please do not use our website or services.
Information We Collect
We collect personal information that you voluntarily provide to us when you interact with our business. The types of information we may collect include:
Contact information: your full name, email address, phone number (including mobile number for SMS communications), and mailing address (both current and new address for moving purposes).
Move details: information about your move, including the pickup and delivery addresses, the type and volume of items to be moved, preferred moving dates, access conditions at your properties (stairs, elevators, parking), and any special requirements or instructions.
Communication records: records of your interactions with us, including emails, phone calls, text messages, and messages submitted through our website forms. These records help us provide better service and maintain accurate booking information.
Payment information: payment details necessary to process transactions for our services. Payment information is processed through secure third-party payment processors and is not stored on our servers.
Website usage data: when you visit our website, we may automatically collect certain technical information, including your IP address, browser type and version, operating system, referring URL, pages visited, time spent on pages, and other standard web analytics data. This information is collected through cookies and similar technologies.
How We Collect Your Information
We collect your information through the following channels:
Website forms: when you fill out a quote request form, contact form, or any other form on our website.
Phone: when you call us to inquire about our services, request a quote, or make a booking.
Email: when you send us an email or respond to our communications.
Text message (SMS): when you communicate with us via text message or provide your mobile number for SMS updates.
SmartMoving CRM: information you provide is entered into our customer relationship management system, SmartMoving, to manage your booking, coordinate your move, and maintain our service records.
Cookies and website analytics: our website uses cookies and similar tracking technologies to collect usage data automatically when you browse our site. See Section 10 of this policy for more details on cookies.
How We Use Your Information
We use your personal information for the following purposes:
To provide our services: to process your quote request, coordinate and schedule your move, assign crews and equipment, and deliver the moving and related services you have booked.
To communicate with you: to send you booking confirmations, scheduling updates, service reminders, follow-up messages, and responses to your inquiries. These communications may be sent by email, phone, or text message.
To process payments: to invoice you for services rendered and to process your payment through our secure payment systems.
To improve our services: to understand how our website is used, to identify areas for improvement in our services, and to develop new offerings that better meet our customers’ needs.
To comply with legal obligations: to meet our obligations under applicable Canadian laws and regulations, including tax reporting, record-keeping requirements, and responding to lawful requests from authorities.
To protect our business: to enforce our Terms and Conditions, to prevent fraud, and to protect the rights, property, and safety of Moving Co., our employees, and our customers.
How We Share Your Information
Moving Co. does not sell, rent, or trade your personal information to third parties for marketing purposes. We will never share your information with unrelated companies for their own promotional use.
SMS consent is not shared with third parties.
We may share your information in the following limited circumstances:
Service providers: we may share your information with trusted third-party service providers who assist us in operating our business. This includes our CRM platform (SmartMoving), payment processors, email service providers, and website hosting providers. These service providers are given access only to the information necessary to perform their functions, and they are contractually obligated to protect your information and use it only for the purposes we specify.
Legal requirements: we may disclose your information if required to do so by law, regulation, legal process, or governmental request, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, the safety of others, or to investigate fraud.
Business transfers: in the event that Moving Co. is involved in a merger, acquisition, or sale of all or a portion of its assets, your personal information may be transferred as part of that transaction. We will notify you before your information becomes subject to a different privacy policy.
Communications and Consent (CASL and SMS/Text Message Policy)
Canada’s Anti-Spam Legislation (CASL) governs how businesses send commercial electronic messages (CEMs) to individuals. Moving Co. is committed to full compliance with CASL and with the Campaign Registry (TCR) requirements that govern SMS/text message communications in Canada and North America.
Transactional and service-related communications: when you request a quote, make a booking, or engage with us about a service, we have implied consent to communicate with you by email, phone, and text message for purposes directly related to that service. This includes booking confirmations, scheduling updates, service-related follow-ups, invoices, and responses to your inquiries.
Commercial and marketing communications: if we wish to send you promotional messages, special offers, newsletters, or other marketing content by email or text message, we will first obtain your express consent. You may provide this consent through an opt-in checkbox on our website, by verbally agreeing during a phone conversation, or by another clear affirmative action.
SMS/Text message terms: by providing your mobile phone number and opting in to receive text messages from Moving Co., you agree to the following terms:
Message frequency: the number of text messages you receive will vary depending on your service activity. You may receive messages related to booking confirmations, scheduling updates, move-day coordination, follow-ups, and, if you have opted in, promotional offers. Messaging frequency may vary.
Message and data rates: standard message and data rates may apply to any text messages sent to or received from Moving Co., depending on your mobile carrier and your wireless plan. Moving Co. is not responsible for any charges your carrier may apply for receiving SMS messages. Contact your wireless provider if you have questions about your messaging plan.
How to opt out of text messages: you may opt out of receiving text messages from Moving Co. at any time by replying STOP to any text message you receive from us. You may also opt out by calling us at 905-752-7787 or emailing us and requesting to be removed from SMS communications. Upon receiving your opt-out request, we will confirm your removal and cease sending text messages within a reasonable period, and no later than 10 business days.
How to get help: if you have questions about our text messaging program, reply HELP to any text message you receive from us, or visit our website at www.movingco.ca, or contact us at 905-752-7787.
SMS consent is not shared with third parties.
Withdrawing consent for email communications: you may withdraw your consent to receive commercial emails at any time by clicking the unsubscribe link included in any marketing email or by contacting us directly. We will process your withdrawal of consent within 10 business days, as required by CASL.
Withdrawing consent for marketing communications will not affect your ability to receive transactional or service-related messages connected to an active booking or inquiry.
Data Storage and Security
Your personal information is stored securely within our business systems, including our CRM platform (SmartMoving), our email systems, and our website hosting infrastructure. Access to your information is restricted to authorized Moving Co. personnel who require it to perform their duties.
We implement industry-standard security measures to protect your information, including encryption of data in transit (SSL/TLS on our website), secure access controls, and regular review of our security practices.
Your personal information is stored and processed in Canada. Our service providers may store data on servers located in Canada or the United States. Where your information is processed outside of Canada, we take reasonable steps to ensure it remains subject to appropriate privacy protections.
No method of electronic storage or internet transmission is 100 percent secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
Data Retention
We retain your personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, to maintain our business records, to comply with legal obligations (including tax and financial reporting requirements), and to resolve disputes.
As a general practice, we retain customer records for a minimum of seven years following the completion of a service, consistent with Canadian tax and business record-keeping requirements. After the retention period, your information will be securely deleted or anonymized.
If you request deletion of your personal information (see Section 9), we will comply with your request unless we are legally required to retain certain information.
Your Privacy Rights
Under PIPEDA and applicable Canadian privacy law, you have the following rights regarding your personal information:
Right of access: you have the right to request access to the personal information we hold about you. We will provide you with a copy of your information in a commonly used format within a reasonable timeframe.
Right of correction: if your personal information is inaccurate or incomplete, you have the right to request that we correct it.
Right to withdraw consent: you may withdraw your consent for certain uses of your personal information at any time, subject to legal and contractual limitations. Withdrawal of consent may affect our ability to provide certain services to you.
Right to deletion: you may request that we delete your personal information where it is no longer required for the purposes for which it was collected and where we are not legally required to retain it.
Right to complain: if you believe we have handled your personal information improperly, you have the right to file a complaint with the Office of the Privacy Commissioner of Canada (www.priv.gc.ca).
To exercise any of these rights, please contact us using the information provided in Section 12 of this policy. We will respond to your request within 30 days, as required by PIPEDA.
Cookies and Website Analytics
Our website uses cookies — small text files placed on your device when you visit our site — and similar technologies to collect usage data and improve your browsing experience.
We use the following types of cookies:
Essential cookies: these are necessary for the basic functioning of our website, such as maintaining your session when you fill out a form. These cookies cannot be disabled without affecting the website’s functionality.
Analytics cookies: we use analytics tools (such as Google Analytics) to understand how visitors interact with our website — which pages are visited most, how long visitors stay, and how they navigate the site. This data is collected in aggregate form and does not personally identify you.
You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, blocking essential cookies may prevent certain features of our website from functioning properly.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other operational reasons. When we make material changes, we will update the effective date at the top of this policy and post the revised version on our website.
We encourage you to review this Privacy Policy periodically. Your continued use of our website or services after any changes constitutes your acceptance of the updated policy.
Contact Us
If you have any questions or concerns about this Privacy Policy, your personal information, or our privacy practices, please contact us at:
Moving Co.
Toronto, Ontario, Canada
Phone: 905-752-7787
Website: www.movingco.ca
If you are not satisfied with our response to a privacy concern, you may contact the Office of the Privacy Commissioner of Canada at www.priv.gc.ca or 1-800-282-1376.